What Happens During a SynMentis Study?
Synmentis
What Is a SynMentis Study?
A SynMentis Study is a customer research project that starts with one business question and one shopping scenario, then turns independent AI shopping journeys into a final analysis and improvement plan.
SynMentis is a customer research and AI shopper platform. Its AI shoppers explore a website with a real purchase goal, and their decisions produce research findings. The process connects evidence from those journeys with practical suggestions for changes.
What Happens During a SynMentis Study?
The workflow moves from a question about the business to shopping journeys and then to findings:
- Start with one business question and one shopping scenario. The Study is organized around the question the team wants to investigate and a shopping situation for the AI shoppers to explore.
- Let independent AI shoppers explore the website. Each shopper has a real purchase goal and room to explore rather than following a fixed script. The journeys provide evidence about the shoppers’ decisions.
- Review the final analysis and improvement plan. The Study brings the journey evidence together into findings and practical suggestions for changes.
A shopper may move through multiple pages, compare options, and read details while pursuing a decision. This makes the journey evidence relevant to the original business question: teams can see what the shoppers encountered and how that relates to suggestions for changes.
SynMentis offers Signal, Pattern, and Deep Studies as different levels of research depth. This page focuses on how the workflow operates; the levels describe depth, not separate research workflows.
To learn more about how SynMentis AI shoppers explore websites, see the About page.
Do AI Shoppers Follow a Fixed Script?
No. AI shoppers explore websites without following a fixed script. They have room to explore while pursuing a purchase goal, rather than being confined to a predetermined sequence of website actions.
That distinction matters when reading a Study: the findings come from independent shopping journeys, not from checking a website against one fixed path. The shoppers’ exploration produces evidence about their decisions, which is connected to practical suggestions for changes.
Can AI Shoppers Compare Products Across Pages?
Yes. A shopper can move across pages, compare options, read important details, and continue until there is enough information to make a decision. A journey can therefore include more than one product page or a single step through the website.
The final analysis connects findings to evidence from the journeys and practical suggestions for changes. Teams can use that connection to consider what they might change and test again, while keeping the original business question in view.
How Much Research Capacity Do Study Types Use?
According to SynMentis Study types and Research Capacity, Signal uses 1 Research Capacity, Pattern uses 2, and Deep uses 4. Monthly Research Capacity is shared across Study types.
| Study type | Research Capacity |
|---|---|
| Signal | 1 |
| Pattern | 2 |
| Deep | 4 |
The capacity figures describe how much monthly Research Capacity each Study type uses. The three options represent different levels of research depth. This section is about capacity, not a guide to choosing a Study type.
Frequently Asked Questions
What happens during a SynMentis Study?
A Study begins with one business question and one shopping scenario. Independent AI shoppers explore a website with a real purchase goal, and the resulting journeys are turned into a final analysis and improvement plan. Findings connect evidence from the journeys with practical suggestions for changes.
Do AI shoppers follow a fixed script?
No. AI shoppers have room to explore a website while pursuing a purchase goal; they do not follow a fixed script.
Can AI shoppers compare products and read details across multiple pages?
Yes. A shopper can move across pages, compare options, read details, and continue until there is enough information to make a decision.
A Study’s findings are research outputs to inform product and website decisions, not guarantees about customer behavior, sales, conversion rates, or business outcomes. SynMentis also does not intend this research to replace real customers or human research. Learn more about the SynMentis customer research and AI shopper platform.