Study finding · Trust
“I like it, but I still do not know when it will arrive.”
The product looked right, but delivery information appeared too late to build enough confidence.
AI shopper research
Find out why shoppers buy — or leave.
Give SynMentis a real buying question. It runs independent shopping journeys on your site and turns what shoppers notice, trust, question, and decide into research findings.
See where confidence changesFollow the evidenceTest the next change
Study in progress
Dining chair · careful buyer
Exploring
Buying question
What makes this dining chair feel worth the price for a small apartment?
1
Starts with a reason to shop
“Find a dining chair that feels worth the price for a small apartment.”
2
Explores the site
Looks at products, compares options, reads important details, and keeps its own priorities in mind.
3
Makes a buying decision
Decides whether to buy, keep considering, or leave — then explains what changed that decision.
Decision changed
Interested → Still deciding
“I like the product, but I still cannot tell when it will arrive.”
The problem
Analytics show what happened. They rarely show the moment a shopper changed their mind.
SynMentis focuses on the decision itself: what shoppers understood, what they trusted, where they hesitated, and what finally made them continue or leave.
“Is this right for me?”
Product fit and clarity
“Can I trust this enough?”
Proof, delivery, returns, quality
“Is it worth the price?”
Value and purchase confidence
How a Study works
One question. Independent shopping journeys. One synthesized answer.
01
Set the business question
Give shoppers a clear reason to shop and define the buying situation you want to understand.
02
Let them explore
They browse the visible site, compare options, and follow their own priorities without a scripted path.
03
Compare the decisions
See what shoppers understood, trusted, questioned, and where the buying decision changed.
04
Make the next change
Use the findings to improve the experience, then run another Study when the question changes.
Study findings
Useful answers, not just a list of problems.
Study finding · Clarity
“I cannot tell which one is right for me.”
Several products looked similar, but the differences were not clear enough to make a confident choice.
Study finding · Value
“I understand the product. I am not sure it is worth the price.”
The page explained what the product was, but not enough of why the higher price made sense.
What you can study
Use it wherever a buying decision matters.
Product pages
Find what stops shoppers from feeling confident enough to buy.
Website redesigns
Test a proposed experience before relying on real traffic.
Checkout & purchase
Find uncertainty and friction before customers abandon.
Purchase decisions
Understand what would make shoppers choose one product, offer, or path over another.
Research depth
Start small when the question is simple. Go deeper when the decision matters.
Signal, Pattern, and Deep Studies give you different levels of research depth for different business questions. Choose the depth that matches the decision you are trying to make.
Start with one question
See what shoppers experience before you change anything else.
Give SynMentis a real buying question. See the evidence. Make the next change with more confidence.
Start a StudyQuestions
A few things you may want to know.
What is a Study?+
A Study is one business question explored through one shopping scenario. SynMentis sends independent AI shoppers through the journey, then turns their decisions, evidence, and reactions into a final analysis and improvement plan.
What does SynMentis do?+
SynMentis puts independent AI shoppers on your website with a real buying goal so you can see what helps them buy, what makes them hesitate, and what makes them leave.
Can a shopper take a multi-step journey?+
Yes. A shopper can move across pages, compare options, read important details, and stop when they have enough information to make a decision.
Do I need a research team to use it?+
No. You provide the website, the customer situation, and the business question. SynMentis handles the shopper journeys and turns them into findings and recommendations.