Pricing

Choose how much research you need.

Start free, then choose a monthly plan based on how often you want to run Studies. Pick the Study depth that fits the question each time.

Free

Try the workflow before choosing a plan.

1 Research Capacity

1 Signal Study preview
1 business question
1 shopping scenario
Final analysis and improvement plan

Start free

Starter

For focused research when you have a specific question to answer.

$39/ month

4 Research Capacity / month

Up to 4 Signal Studies per month
Or up to 2 Pattern Studies per month
Or up to 1 Deep Study per month
Mix Study depths as needed
Study history
Final analysis and improvement plan

Choose Starter

Growth

For teams that regularly investigate what affects buying decisions.

$99/ month

12 Research Capacity / month

Up to 12 Signal Studies per month
Or up to 6 Pattern Studies per month
Or up to 3 Deep Studies per month
Mix Signal, Pattern, and Deep Studies
Cross-study comparison
Final analysis and improvement plan

Choose Growth

Pro

For higher-stakes decisions that need deeper research.

$249/ month

36 Research Capacity / month

Up to 36 Signal Studies per month
Or up to 18 Pattern Studies per month
Or up to 9 Deep Studies per month
Mix Signal, Pattern, and Deep Studies
Broader research depth
Final analysis and improvement plan

Choose Pro

Signal uses 1 Research Capacity, Pattern uses 2, and Deep uses 4. Your monthly Research Capacity is shared across all Study types.

Study depth

The price of a Study depends on how much you need to learn.

The three Study types are not different products. They are different levels of research depth for different kinds of business questions.

Focused

Signal Study

Is there a problem?

A focused first look at a buying scenario. Surface the clearest moments of confusion, hesitation, trust loss, or value doubt.

What you learn

Standout purchase friction
Moments where the decision changed
Practical improvements to investigate next

Broader

Pattern Study

Is it a pattern?

Go broader when you need to separate recurring problems from individual reactions and see which findings keep appearing.

What you learn

Recurring vs. isolated friction
Patterns across independent journeys
Stronger evidence for the next change

Deep

Deep Study

Why is the decision changing?

Use deeper research when the question matters enough to need broader coverage, competing reactions, and a fuller synthesis.

What you learn

Broader buying-journey coverage
Competing reasons to buy, hesitate, or leave
Prioritized findings and actions

How to choose

Start with the smallest Study that can answer your question.

Use Signal when you need a clear first read . Choose Pattern when you need to know whether a finding repeats . Go Deep when the decision has higher stakes and needs broader research.

Frequently asked questions

What am I paying for?: You are paying for Studies. Each Study starts with one business question and one shopping scenario, then turns independent AI shopping journeys into a final analysis and improvement plan.
What is the difference between Signal, Pattern, and Deep?: Signal is for finding the clearest friction quickly. Pattern is for checking whether a finding keeps appearing. Deep is for questions that need broader coverage and a fuller synthesis of why shoppers buy, hesitate, or leave.
How much Research Capacity does each Study use?: A Signal Study uses 1 Research Capacity, a Pattern Study uses 2, and a Deep Study uses 4. Your monthly Research Capacity is shared across all Study types, so you can mix them based on the question.
Can a Study include a multi-step shopping journey?: Yes. A shopper can move across pages, compare options, read important details, and continue until there is enough information to make a decision. The Study is about the buying journey, not individual clicks or page views.
Can I try SynMentis before subscribing?: Yes. The Free plan includes one preview so you can see the workflow and the final analysis before choosing a paid plan.